Private beta · applications open

Prove what moves your AI visibility — then do more of it.

Pravado shows how often AI answers mention your brand next to your competitors, which PR and content moved that, and what to do next across PR, Content and AI Visibility. Nothing goes out without your approval.

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How it works

One loop: measure, recommend, execute, prove.

Most teams can see a visibility number. Few can say what moved it. Pravado connects the work your team does to the change it caused, then points at the next gap.

  1. Step 01

    Measure honestly

    Track the unbranded questions your buyers ask ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode. Each tracked prompt is sampled repeatedly with search turned on, and results show the sample size, a confidence range and the sources each answer cited.

  2. Step 02

    Recommend the next move

    When competitors are cited where you are not, that gap becomes one Recommendation, with its evidence and confidence. It can be a pitch, a content brief, a page fix or a review-site or trade-press inclusion.

  3. Step 03

    Execute with your approval

    Draft the pitch, brief or fix inside Pravado. Every external action is approved by someone on your team, and every action is recorded in the Activity log. Pravado prepares and approves; your CMS publishes.

  4. Step 04

    Prove whether it worked

    Placement Lift compares the prompts a placement or page should affect against a control set, and labels the result proven, likely or no measurable effect, with the method shown.

Three pillars, one plan

PR, Content and AI Visibility, working from the same gaps.

Each pillar is useful on its own. Together, a gap found in AI Visibility becomes a pitch in PR or a brief in Content, and its effect is measured back in AI Visibility.

PR

Earn the coverage AI cites

  • Search the full journalist database on every plan: 283,000+ journalist and media profiles (last refreshed March 2026).
  • Draft a pitch, approve it, and send it from Pravado with a one-click unsubscribe.
  • Log a placement and Pravado tracks its lift.
Content

Make your pages citation-ready

  • Import your pages and get a Citation readiness score with specific fixes.
  • Turn a real gap into a brief, with the sources competitors are cited from.
  • Pravado prepares and approves; your CMS publishes.
AI Visibility

See where you stand in AI answers

  • AI Share of Voice against the competitors you name.
  • The sources each answer cited, per tracked prompt.
  • Movement is shown only when the confidence range rules out noise.
One number, with its drivers

EVI — Earned Visibility Index

A single 0–100 score built from measured inputs, always shown with its three drivers: Visibility, Authority and Momentum. When coverage is thin, the score is marked provisional instead of pretending to be precise.

EVI bands

At Risk 0–40 · Emerging 41–60 · Competitive 61–80 · Dominant 81–100

We do not forecast EVI gains. When something moves it, Placement Lift shows whether your work caused it.

Pricing

Priced for in-house teams.

Beta testers get Pro-level access for 30 days from their first AI Visibility scan, with AI Visibility measured on 50 tracked prompts, refreshed daily. No card required. Access is by invitation.

Starter

AI visibility, PR and content for a single operator

$199/mo

  • 1 team seat
  • AI Visibility: 25 tracked prompts, refreshed daily
  • Full journalist database search
  • Up to 5 journalist pitches per day
  • Use Pravado inside Claude (via MCP): 60 requests/hour
  • Manual + Copilot automation
Coming soon

Pro

AI visibility, PR and content for in-house teams

$599/mo

  • 5 team seats
  • AI Visibility: 100 tracked prompts, refreshed every 6 hours
  • Full journalist database search
  • Up to 25 journalist pitches per day
  • Use Pravado inside Claude (via MCP): 300 requests/hour per person
  • Manual + Copilot automation
Coming soon

Scale

AI visibility, PR and content for larger teams

$1,199/mo

  • 15 team seats
  • AI Visibility: 200 tracked prompts, refreshed every 6 hours
  • Hourly AI Visibility watchlist (10 prompts)
  • Full journalist database search
  • Up to 50 journalist pitches per day
  • Use Pravado inside Claude (via MCP): 1,000 requests/hour per person
  • Manual + Copilot automation
Coming soon

Start with a free audit.

See your earned visibility across PR, Content and AI answers, then decide whether Pravado is a fit.

Run the free auditBook a call