Three models, one loop.
Pravado is built on three models. In the product you meet them by what they do; this page is where we name them.
Strategy, execution and measurement.
SAGE™
SAGE reads your measured AI visibility, finds the gaps where competitors are cited and you are not, and turns each gap into one Recommendation with its evidence, confidence and the next action across PR, Content or AI Visibility.
You see it as: Recommendations
CRAFT™
CRAFT turns an accepted Recommendation into governed work: a pitch draft, a brief, a page fix or an inclusion checklist. External actions wait for a person on your team to approve them, and every step is recorded.
You see it as: Approvals and the Activity log
CiteMind™
CiteMind samples your tracked prompts repeatedly with search turned on, records which sources each answer cited, and reports AI Share of Voice with sample sizes and confidence ranges. It also scores how citation-ready your pages are.
You see it as: AI Visibility and Citation readiness
EVI — Earned Visibility Index
EVI rolls the measured inputs into one 0–100 score, always shown with its drivers: Visibility, Authority and Momentum. It is marked provisional when coverage is thin.
CiteMind measures. SAGE recommends. CRAFT executes. CiteMind measures again.
Each pass through the loop ends with a measured result, reported honestly: proven, likely or no measurable effect.